About
Custom Web Design and Development Blending Creativity and Code
Backwards Four Web Design is where creativity meets cutting-edge Web technology. Founder Jeff Schumann blends over 25 years of experience in custom website design, web development, and marketing to craft visually stunning, user-friendly digital experiences.
Based in Redondo Beach, California and serving The South Bay of Los Angeles — including Manhattan Beach, Hermosa Beach, Torrance, and El Segundo — Jeff integrates responsive design techniques and SEO-driven Web strategies with custom graphic design and photography to create compelling visual content that make not only a lasting impression, but drives results.
S O U T H B A Y
C A L I F O R N I A
"From The South Bay waves to the sky-piercing Eastern Sierra mountains — I'm channeling that SoCal surf 'n' turf energy — delivering creativity, adaptability, and an adventurous spirit to website design, Web development, and digital marketing." — Jeff Schumann Founder, Backwards Four Web Design
Bridging Technical Precision with Creative Strategy
Jeff combines a robust technical foundation with a flair for creative digital marketing, offering a comprehensive approach to web design and development. This blend of technical prowess and creative insight ensures that Jeff's solutions are not only functional but also strategically aligned with business objectives.
Technical Experience
Jeff's technical expertise encompasses a wide array of digital solutions:
- Web Development: Proficient in platforms like WordPress and various e-commerce systems like Shopify, Jeff builds responsive and user-friendly websites tailored to client needs.
- Email Campaigns: Designing, developing, and administrating effective email marketing automation strategies using programs like Mailchimp that enhance user engagement and conversion rates.
- Mobile App Development: Instrumental in developing 16 mobile applications available on both the App Store and Google Play, focusing on responsive coding functionality and user experience.
Creative Experience
Beyond the technical realm, Jeff excels in crafting integrated creative digital marketing strategies:
- Marketing Campaigns: Developing tailored campaigns that drive traffic, boost conversions, and maintain brand consistency across digital and physical platforms.
- Holistic Approach: Merging design, technology, and marketing to deliver innovative solutions that empower businesses in the competitive digital landscape.
- Graphic Design: Designed eye-catching web graphics, banner advertisements, and wireframes, ensuring cohesive branding across digital assets.
- Print Marketing: Created compelling print marketing materials for trade shows, including billboard and staircase advertisements, using Adobe Creative Suite.
Recent Full-Time ExperienceOn-Site and In-Office
For the past two-plus years, Jeff has contributed to a growth marketing company in Playa del Rey, California, specializing in building websites that deliver top-ranking SEO results for the medical, plastic surgery, and cannabis industries. In this role, Jeff worked on-site, where he served as both a Web Developer and a Customer Success Manager, leveraging his broad skill set to create impactful digital solutions.
As a Web Developer, Jeff was responsible for hand-coding websites using platforms like WordPress and Bootstrap. He was focused on implementing SEO strategies that significantly improved organic Google search rankings. With an eye for performance, Jeff applied advanced web optimization techniques, including the use of JavaScript, jQuery animations, and WebP image formats, all of which contributed to creating smooth and responsive user experiences. His expertise extended beyond development to graphic design, where he elevated the visual appeal of websites while ensuring optimal image performance for the web.
In addition to his technical work, Jeff played an integral role in customer success. He actively supported clients through email communication, conference calls, and Zoom meetings, ensuring their needs were met and that projects stayed on track. Working closely with the Web development and Writing teams, Jeff ensured that deliverables were aligned with client expectations and completed on time. He managed multiple projects simultaneously using Trello, ensuring efficient workflows and timely project delivery. Through this dual role, Jeff was able to combine his technical expertise with his client-facing skills, which not only enhanced the overall customer experience but also drove measurable results and client satisfaction.
Driven by Adventure A Balanced Approach to Work and Life
Jeff's creative energy isn't confined to his work — it's a force that drives all aspects of his life. Living in the South Bay, he enjoys the laid back beach lifestyle that blends professional success with personal passion. Whether designing innovative websites, soaking up the sun at the beach with family, cycling The Strand to Santa Monica, Jeff finds inspiration in the balance of work and play. His outdoor adventures, from snowboarding Mammoth Mountain to backpacking in Yosemite and the Eastern Sierra mountains, fuel his creativity and drive. This "work hard, play hard" mentality shapes his approach to every project, bringing fresh energy and a balanced perspective to his work and life.
Connect with Jeff Schumann on LinkedIn to learn more about his professional background and experience.
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